Villagers founder Johann Bernast brought over 15 years of experience working with top global agencies such as DDB and BETC in Paris, as well as managing in-house brands like Jaeger-LeCoultre in Geneva. Having worked both within brands and alongside them, he became convinced that the traditional agency / brand relationship needed to be reinvented.
Origins
Born in 2025. Shape over the years
WHAT WE STAND ON
we always dare the unexpected
A lot of brands speaks the same language, same tone, same visuals, same promises. Uniformity and standardization might make brands safe, but it also makes them invisible. We believe relevance comes from the unexpected. Ideas that break patterns, challenge comfort, and make people feel something real. We exist to bring back the unexpected and believe daring creativity isn’t a risk. It’s a strategy.
WHAT WE STAND ON
WE Align creativity and Ecosystems
This is creativity conceived as a system: consistent, scalable, and built to perform everywhere your brand lives. We design ideas that adapt across every touchpoint and feed your entire consumer journey, from retail and CRM to digital, social, content, and activation. With this integrated approach, there’s no need to brief multiple agencies for each channel — reducing costs, headcount, and timelines while maximizing efficiency and impact.
WHAT WE STAND ON
WE make everyone move together
Because we understand each craft in brand operations we can collaborate seamlessly with every team, speaking their language and optimizing the way we work. We act like a control tower, connecting all players, internal teams, partners, and platforms, around one shared vision. Our lean structure and intelligent workflows turn complexity into agility, ensuring creative assets are optimized, timelines shortened, and teams aligned.
WHAT WE STAND ON
WE build culturally relevant forces
We collaborate with people who live your brand’s culture, speak its language, and embody its values. From strategy to production, our selected talents already understand your world. So their energy goes into creating value, not catching up. Our model is simple: no heavy hierarchy, no layers of unnecessary roles. Just the right people for each project. Experts who bring consistency, efficiency, and authenticity to every piece of work.
WHAT WE STAND ON
To build together, not apart
We don’t see ourselves as an external agency but as part of your ecosystem. Villagers was built to collaborate, not dictate.
We work hand in hand with brand and marketing teams, production partners, and creators, building trust through transparency and shared purpose.
The power of a village lies in its collective intelligence, every voice, every skill, every idea counts.
Our Goal : Build true creative community that grows with your brand.
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